Questions
AI visibility, answered plainly
The questions practice owners actually ask, answered without the marketing hedge. If something here is still unclear, the fastest fix is twenty minutes on a call.
Frequently asked questions
Does my law firm show up when someone asks ChatGPT for an attorney?
Probably not, and you can check in about two minutes. Open ChatGPT and ask it exactly what a client would ask — "who's a good estate planning attorney in Cedar Park, Texas?" — then see whether your firm is named. Do the same in Perplexity and Google Gemini. Most small firms we scan are named by zero of the four platforms we test. That is the normal starting point, not a sign that something is broken about your practice.
How do I find out if AI recommends my firm?
Ask the assistants directly, several different ways, and write down what comes back. One query is a sample rather than a verdict — these systems are not deterministic, and the same question can produce different firms on different days. Our audit runs 8 query variations across 4 platforms and reports the mention rate, which is a more stable number than any single answer. You can reproduce the method yourself; the full rubric is published on our methodology page.
What is an AI visibility audit and what does it cost?
It measures whether AI assistants can find, understand, and recommend your practice, and it scores five things: how often you are named across four AI platforms, whether your website carries machine-readable structured data, whether you appear in nine legal directories, whether your name, address, and phone match everywhere they appear, and whether you exist as a resolvable entity in knowledge graphs. You get a PDF report and a walkthrough call. The audit is $1,500–2,500 depending on firm size and how many locations are involved. We also publish a free one-page snapshot for firms we have already scanned.
Why does my competitor get recommended by AI and I don't?
Usually corroboration, not quality. AI systems resolve a business by cross-referencing independent sources. A firm confirmed by Google Business Profile, Avvo, Justia, the State Bar directory, and its own structured data is a firm the system can be confident exists. A firm whose only claim about itself lives on its own website is a much weaker signal, however good the practice is. This is a measurable, fixable infrastructure gap, and it is not a judgment about your legal work.
Do I need to fix my website to show up in AI search?
Sometimes, but it is rarely the whole answer, and it is often not the first thing. Structured data is 25% of the audit score and it does matter — but directory citations, record consistency, and knowledge-graph presence together account for 40%, and all of those live off your website entirely. We have audited firms with excellent markup and almost no AI visibility, because nothing outside their own domain confirmed they existed. The audit tells you which layer is actually your bottleneck instead of guessing.
How long does it take to see a change?
Expect 4–12 weeks before AI retrieval reflects infrastructure work, and understand that this is a directional estimate rather than a guarantee. Directory profiles need to be verified and then crawled; a Google Business Profile alone takes 1–2 weeks to verify before it influences anything. The leading indicator is traditional search — index coverage and Knowledge Panel presence move first, and AI retrieval follows. Flat results at week two are normal and not evidence of failure.
Is this the same thing as SEO?
Related, but the target is different. Classic SEO optimizes for ranking a page in a list of links. AI visibility optimizes for being retrieved and named inside a generated answer, where there is no list and usually no click. The two overlap — structured data and citations help both — but they diverge in what counts as success. You can rank on page one of Google and still be entirely absent from what ChatGPT says when asked the same question.
Who do you work with?
Right now, estate planning attorneys in the north Austin suburbs — Cedar Park, Leander, Round Rock, Georgetown, and Pflugerville. Typically solo or 2–3 attorney practices, ten or more years licensed, with a template website or none. Dental practices are the planned second vertical. If you run a sophisticated multi-location marketing operation already, you do not need us and we will tell you so.
Still wondering where you stand?
We can check in twenty minutes, on a call, with your firm's real numbers.
Timelines and visibility improvements described here are directional estimates, not guarantees. Results depend on implementation quality, market dynamics, and competitive factors.